挖掘文化底蕴，促进园林旅游经济创新发展
gudianyuanlinshisuzhouguchengjudaibiaoxingdejingdianlvyoupinpai，dalituijinyuanlinlvyoujingjichuangxinfazhanduiyucujinguchengchanyezhuanxing、yetaidiaozhengjuyouzhongyaoyiyi。zhiyoujinyibuzhuanbianguannian，congkanzhongliangdezengzhangxiangzhidetisheng、xiaoyidekuodazhuanbian，cainengzhenzhengtishengyuanlinlvyoupinzhi，ranglaidaosuzhoudeyoukeyongyougenghaodelvyoutiyan。zaijiaqiangsuzhouyuanlinfenleibaohuguanlidejichushang，woshiyuanlinbumenzhengjinyibuzengqiangyuanlinlvyougongzuodeweijigan、jinpoganhezerengan，zhudongrongrusuzhouchengshi“dalvyou”fazhangeju，tuijinyuanlinlvyouyuxiangguanchanyeshenduronghe，gengjiazhuzhongyuanlinlvyoudejizhichuangxin，gengjiazhuzhongwajueyuanlinlishiwenhuadiyun，gengjiazhuzhongyuanlinlvyoujingjideduoyuanhuafazhan，
做大做强与古城保护相适应的休闲观光、文化创意、园林会奖、旅游纪念品等新型特色产品，实现园林保护和旅游发展的协调平衡和相互促进，在推进苏州全域旅游发展中体现园林板块的特色，为丰富苏州旅游内涵打造新亮点。
运用比较优势，创新园林特色旅游产品
suzhouyuanlinteyoudeziranrenwenziyuanzaojiuqijifutesedelvyoujingzhengyoushi，woshilvyou、yuanlindengxiangguanbumenchongfenyunyongzheizhongyoushi，nulizaisuzhouguchenglvyouzhongdaxiangyuanlinpinpai，wei“suzhoulvyou”deguojihuapinpaizengguangtiancai。
muqiansuzhouyuanlinxitongyou4dalei21xiangyuanshihuashihuodong，fahuizhejijurenqidezonghexiaoying。weilejilvyouzhetigonggengjiagaopinzhidetiyan，yuanlinbumenquanmianzhengheyouhuazheixieziyuan，qingxindazaohuqiumiaohui、zhuozhengyuandujuanhuajie、wangshiyuanyehuayuan、shihuchuanyue、tianpingshanhongfengjiedengchuantongyuanshihuashihuodong“shidapinpai”，bajingtaidewenhuaziyuan、fensandewenhuayuansuzhuanhuaweiyasugongshangde“wenhuadacan”，nulixingchenghuodongchayihua、xuanchuangexinghua、pinpaizhengtihuadeyetaitese。jianchiyixiaofeizhexuqiuweidaoxiang，zhudongzhuanbiandanyidemenpiaojingjimoshi，jiaqiangyushihuijianglvyoutuiguangzhongxinduijie，dalifazhanyuanlinhuijiang、wenchuangkaifadengtesexiangmu，jisiguangyiyanshenyuanlinlvyouchanyelian。cehuabaozhuangzhuozhengyuan、liuyuan、wangshiyuan、keyuandengyuanlindehuijianglvyouhuodong，shenrukaizhan“zhongguosidamingyuan”jiaoliuhezuo、gaoduanhuiwushangwuhuodong、lvyouwenchuanghuodongkaifayunyingdengtesexiangmu，shendukaifazhuozhengyuan“sirendingzhi”、liuyuan“pinhuachakanhuadao”、wangshiyuanhuiwujiedaidenghuijianglvyouchanpin。
围绕“园林有礼”文创产品发展策略，我市园林部门积极培育新的增长点，丰富园林旅游业态，延长经济产业链，挖掘和释放游客消费能力。制定实施园林旅游纪念品开发方案，逐步建立和丰富旅游商品库，试点建立一体化运营网点，下大力气提高园林旅游产业附加值。
线上线下融合，加大品牌营销推广力度
woshiyuanlinbumenjijitansuodalvyouhe“hulianwang+”xingshixiadeyingxiaogongzuojizhichuangxin，buduanjiashenyutongchenglvyou、xiechenglvxingwang、qunaerwangdenglvyoudianshangpingtaidehezuo，tongguohulianwangkehuduanyoukejiegou、laiyuandi、chuyoufangshidengshujudecaijihefenxi，tigaozhengtiyingxiaocehuadezhenduixinghezhuanyexing，zhubukuodasuzhouyuanlindewangshanglvyoupinpai。zhuzhongyuanlinlvyouderonghefazhan，zhenghequanxitonglvyouyingxiaoziyuan，jijituidongquyuliandonghezuo，gongtongnidingshichangyingxiaofangan，zhidingxitongnei“rediandailengmen”liandongyingxiaofangan，chansheng1+1>2deyingxianghexiaoyi。
近年来，通过加强与大众传播媒体的互动，借助苏州国际旅博会和在苏举办的各类国际性大型文体、会展活动等展示平台，苏州园林的特色和魅力得以多渠道、多层次、多角度地在更广范围内传播，苏州园林的知名度美誉度进一步提升。
优化旅游环境，完善旅游服务配套体系
zhenduilvyouyejinrusankeshidai、zijiayoukezhujianzengduodequshi，woshigengjiazhuzhongjianquanlvyoufuwupeitaotixi，yuanlinbumenyejijirongruquanshidalvyouguihuageju，qianghualvyougonggongfuwusheshijianshe，zhongdiantuijinzhuozhengyuandixiatingchechangjianshe，jiakuaiwangshiyuandixiatingchechangxiangmuqianqigongzuo，zhelijiejuelvyoutingchefuwuhelianjiejingqu“houyigongli”depingjingwenti。tongshi，zujianshichanghuayunzuozhuti，jijicanyu“suzhouhaoxing”lvyouguanguangbashixiangmu，wanshanjiaotongyaodaohezijiayouxianlushangdelvyoujiaotongbiaoshi，dalituidongyuanlinyujiaotong、guchengbaohu、shangmaodengyetaironghefazhan，zuohao“lvyou+”zheipiandawenzhang。
peihe“guchenglvyoushifanqu”tuijingongzuo，yuanlin、lvyoudengbumenshenrutuijinlvyouhuanjingyouhuagongchenghejingyingongcheng，jiaqiangzhuozhengyuan、huqiujingqudengremenjingdiandehuanjingzhengzhi，tuiguang“yuanlinjinghao”xiangmu，shidianqiyongwuxianjiangjieqi，qudidianlabajiangjiesheshi，jijishishibiaozhunhua、xingjihuajiangjieyuanguanlimoshi，zuohaoyoukeliuliangpinggu、jiance、shushidufabuyijiyoukeyuyuefangan，tishengcongyerenyuanzonghenenglihefuwupinwei。
