geshihuapenzhongzhideduorouzhuangdianjiajushenghuo
duorouzhiwuzhongzhirenqunbuduankuoda,yichengweiyizhongliuxingqushi,henduorenshenzhishangyin,danfeidudu、mengmengdadeduorouruguomeiyoujingzhidehuapenzuo“yizhuang”yetongyanganranshise,erhenduorenbingbuzhixiao,quanguoshichangyibanyishangdeduorouzhiwu“jiayi”zhizaozhejiuzaiquanzhou。
多肉植物热销 带火陶瓷花盆市场
2010nianqianhou,congbeijing、shanghaidengyixianchengshiguaqideduorouzhiwuzhongzhifeng,budaoliangniandegongfubianchuixianglequanzhou,duorouzhiwuxunsuchengweishichangdexinchong。duorouzhiwuyoushangwangepinzhong,jiagecongshiyuandaoshangwanyuanbudeng。jinglileqianjiniandejiagechaozuo,rujindeduorouyikaishizou“pingminluxian”。
jizhezoufangzhongxinshiququanxiujieyijiahuadian,dianzhuliaoqiduoroudejiangjiayexiandehenpingjing,yiqianyipenmai20yuan、30yuande,xianzaijiu10yuan、5yuanyipen,youdeshenzhisansiyuan,“yuelaiyueduodenianqingrenjiarudaoduorougoumaidajun,houxuxiaofeidongliganjuehaikeyi。”xiangduiyuduorouzhiwubenshen,dianzhubiaoshihuapenjiagexiangduipingwen,congjiyuanqiandeminihuapendao100duoyuandechuangyihuapendouyoushichang。
duorouzhiwudiandianzhugaosujizhe,yigeyouyisidexianxiangshi,xianzaiyouyuelaiyueduoderenzijitiqianmaihaolehuapendaiguolaimaiduorou。“huapenbiduorougengyouguangan,bujinkeyifangzaijialixinshang,yekesongpengyou。yixiegukeshixianmaidaozijifeichangxihuandehuapen,cailaidianlipinzhongduoroude。”dianzhuchennvshigaosujizhe,yixiechuangyidutedehuapenjiageyuangaoyuduoroubenshen。
huadianjingyingrenshitoulu,xiangjunzilan、hudielandengbijiaogaodangdehuahuipinzhong,shiyongdegaodangpenyinianyemeiyoujige,erduoroujiubutongle,getouxiao、pinzhongduo,gukeyiciyikouqigoumaiwugeshigehenpubian,kaolvdaotouqixing,yitaocipenjuduo,erqieduorouzhiwuhenduodoushifangzaishinei,yinciduipendewaiguanyaoqiugenggao,ruguodapeidetaopenguoyujianlou,zhengtizaoxingjiudaweixunse。yinci,yinianxialai,gukehuazaihuapenshangdeqianjiuduole。
花盆电商热销榜 泉企占据半壁江山
shiminwangnvshiyeshigeduoroumi,zuijinyoukanshangjikuanxinpinzhong,yushikaishizaiwangshangzhaodapeidehuapen。yizhichimiyuduoroudetazuijinyoulexinfaxian,zaijijiabutongwangdianxiadandehuapen,fahuodizhiquedoushiquanzhou。
shishishang,zheibingfeiouran。jizhechangshizaitaobaoshuru“duorouhuapen”guanjianzi,xiaoliangpaimingqian20demaijiazhong,you13gefahuodiweiquanzhou。ruguoshi“taocihuapen”,quanzhoumaijiayongyoudefenezegengda,xiaoliangqian20maijiazhongyou16gefahuodiweiquanzhou。bujinshitaobao,zaialibabadepifapingtai1688shuru“duorouhuapen”guanjianci,zonghepaimingqian20jiazhongyou9jiafahuodiweiquanzhou,qieqian3jiajunweidehuaqiye。
quanzhouyiweidianshangjierenshitixingjizhe,tidaoshujuhenduorenzhihuixiangdaotaobao、tianmaozheizhonglingshoupingtai,rongyihulve1688dengpifapingtai,lianggepingtaideshujujieheqilaikancaiquanwei。“genjutaobao、1688dezongheshuju,jibenkeyituice,quanzhouzhizaodeduorouhuapenzhanjuquanguoyibanhuoyishangdedianshangshichang。”gairenshibiaoshi。
价格低得像“卖土” 厂商利润普遍吃紧
quanzhoushixianyougongyizhipinqiye3000duojia,congyerenyuan30duowanren,guimoyishangqiyechanzhichaoguo550yiyuan,chanyeguimoyuchanzhijunjuquanshengqianlie。wulunshidehuadetaocigongyipin、fengzedeshuzhigongyipin,haishianxidetengtie、huiandeshidiao,douzaiduorouzhongzhishangzhanjushichangfene。youqishidehuataoci,youyuzhizuoyuanliaotianran,gengbeishiweiduorouzhongzhizhede“xintouhao”。
raner,zhanjuleduorouhuapenbanbijiangshandedehuataoci,quebingweixiangwaijiecaixiangdeyiyangzhuandepenmanboman。jizhesousuoshifaxian,zai1688“duorouhuapen”zonghepaimingdiyidezhengshidehuaxianmouxiandaijiayonggongsi,suoshouhuapenpifajia2yuanyige,60geqipi,yuechengjiaochaoguo1.1wandan。ertongyangdechanpinzai1688pingtaihainengzhaodao1.6yuandejiage,6gejikeqipi。taobaopingtaigengweikuazhang,yijiadianmingweimouchajupifadequanzhoumaijia,suoshoudeleisitaocihuapenguachu“12ge14.2yuan”dechaodijia,lingshoujiabudao1.2yuan。
yiweizaifengzequcongshishuzhigongyipinshengchanjingyingderenshigaosujizhe,pifajia2yuanyigedexiaoxingtaocihuapenzaidehuaqishishifenpubian,ertongyangzaojiadeshuzhihuapenpifajiadagaikeyimaidao10yuanqian。jinpifajiachajiudadao5beizuoyou。jinguanlingshoushichangyeyoujiagexiangdangyourendedehuahuapenshouchu,danzaipifahuanjie,changshangquepubianfanyinglirunchijin。
“zheigejiagexiangdangyuzai‘maitu’!”gairenshizhiyan。yigeyousheji、youzaoxing、youpinpaidetaocihuapenshoujia,lirunjin0.2yuanzuoyou,shenzhiburuyikuaiputonghongzhuan。julejie,muqianhongzhuandepifajiawei0.25yuan,lingshoujiajin0.6yuan。
市场或已饱和 恐将迎来一轮洗牌
shiyinweidehuataociquefachuangyiheshejima?zaiyeneirenshikanlai,shishibingfeiruci。xingyutangsongdedehuataocijiyidute,youshuqianniandechuanchenglishi,chuleweishuzhongduodechengzhangyubendidenenggongqiaojiang,jinnian,dehuagengshibuduancongwaijieyinruxindeshejililiang。
buguo,dehuataociquejianjianzouruyige“guaiquan”。dehuaxianyoutaociqiye1400duojia,waimaoshichangzhujianzouruohou,gongchangfenfenjiangmuguangtouxiangguonei。“henduowaimaozhuanneixiaodegongchanghaimeimotouneixiaodemendao,zhinengyi‘gongchangweishang’xianbaozhengchangzidezhengchangyunzhuan。youqiduiyudachanglaishuo,kenengmeitianshengchan10wangedebianjichengbenbishengchan1wangebianjichengbenyaodi,suoyizhinengpinmingzouliangcainengbaozhulirun。”yeneirenshifenxi。
yiweihuapentaobaomaijiagaosujizhe,tadehuoyuanbushaojiulaizidehua。tagaosujizhe,jiagezhanzaitaocihuapenshichanghaiyuanweijieshu,“nikankanwangshangyixieduorouhuapen,qishihenduojiushichabeidezaoxing。riyongtaocideshichangbaohele,douzhuanerzuohuapen。yixiehaimeiyoujinruhuapenshichangdechangjia,haidasuanjixutouruhuapenshichang。tamenjichudeliyoushi,wodeshejishixianchengde,yuanliaoshizijide,jiqishixianzhide,jiagekeyibitongxinggengdi。raoleyiquanhaishijiagejingzheng,erqiehuapenshichangqishiyeyijingbaohele。”
shenzhiyouyeneirenshituiduan,taocihuapenshichangjiangzaijinnianyinglaiyilunxipai。
传统企业转型 需要培育和成长期
“dagongchangbing”guranshichuantongqiyezhuanxingqidetongbing,buguozaidianshangguancharenshikanlai,zuigenbendewentihaishiqiyejiangdabufenjiaodianfangzaimaihuo,erquefazhenzhengdedianshangsiwei,yequeshaoduizhuanxingchengzhangqidebaorong。
zuoweidianshangzishenrenshitongshiyeshifujianshengqinggonggongyipinjinchukoushanghuihuiyuandehuangdehonggaosujizhe,shengqinggongshanghuihuiyuan80%laiziquanzhou,danchenggongzhuanneixiaodeqiyequebuduo,“yongchuantongwaimaodingdanshidesiweikendingzuobuhaoneixiao,benzhishang,qiyedesiweihaimeizhuanguolai。”
yiweibuyuantouluxingmingdedianshangqiyefuzerengaosujizhe,jinnianchu,gongsiduomingyunyingrencaibeichuantongwaimaoqiyeyigaochuyuanlaixinchouhaojibeidejiagewazou,“chuantongqiyeyiweiwayigedianshangrencaijiunengzuodianshangle,danshishibingfeiruci。xianzaidedianshangyunyingshiyigechengtaodetixi,baokuozimeiti、zhibo、xianshangxianxiajiehedegezhongqudaodouyaomanmanqupukai。yaopeiyangyigechengtixidetuanduiqimayaoliangnianshijian,erchuantongqiyexiwangyigeyunyingrencailaileyihou,zuiduobannianjiuyaozhuanqian,meishijianyangtuandui。”
chuantongqiyeyouqishichuantongwaimaoqiyezhuanxingzhilubingbushunchang,bufenqiyerenweisuoduandianshangdepeiyuqihechengzhangqi,wangwanggaoxinpinqingderencailiubuzhuhuoliubujiu。shangshudianshangrenshitoulu,nianqianbeiwazoudejigeyunyingrencaijinniandiyoukenenghaihuifanhuiyuangongsi。(jizhe liuqian wen/tu)